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Way back when...

What do you get when you combine a Textile designer, a Hairdresser and an aspiring Electrical Engineer that electrocutes himself installing Christmas tree lights?
A team of Hooligans!

Our journey started with a young student printing T-shirts with offbeat and creative designs to supplement her income. She would later be joined by her equally talented mother, Nina; and Wayne, who has solid background in leadership and manufacturing, having started out practically printing all the fabrics needed to make up these wonderfully creative garments Adri designed. What started off as a small business supplying retail stores in South Africa, quickly progressed to world wide distribution as consumers tired of unethically mass produced children's clothing.

Social Conscience

Here at Hoolies, we have a soapbox about children's clothing manufactured in China, BY CHILDREN! While costs might be much lower, we simply will not succumb to the lure of cheap stuff to raise our profit margins. All production is done by the Wildlife co-operative in Durban, South Africa. They have a say in our final selling price and a portion of each sales goes to the Wildlife education Trust which was set up to assist their children to further their education.

► No person under 18 years of age is employed by Hooligans.

► Single Household heads are given preference for employment.

► Counseling programs and medical assistance for HIV positive staff.

► Preferential procurement for BEE accredited suppliers.

► Cotton Single Jersey is sourced from South African mills.

Quality and Safety

► All poppers are nickel & lead free, tested for safety and certified to be safely used in children's clothing.

► Cords are kept short to avoid strangulation and tiny fingers getting tangled up.

► Our handmade dolls have CE approval - tested for flammability and toxicity.

► Extra poppers and leg openings so baby stays snug and warm.

► Non toxic inks and dyes are used in the printing process.

We are frequently asked about the use of flame retardants in the fabrics that we use but we are unable to find a source that proves these chemicals to be safe for use in children’s clothing items.

The Wildlife Co-Operative

We have over the years learnt that working with people from previously disadvantaged communities means much more than the bottom line of profit. For workers to clock in day after day, on time, often means pulling themselves away from a home in which they are single female household providers. Which means that their children are left to their own devices while mothers work. With this very "close to our heart" fact, we have embarked on a course of action to help these woman gain the respect they deserve. After all, the passion that goes into making the wonderful clothing we design comes only from a special person, which is each and every one of the Hooligans 'helpers".

They have a say in the selling price to wholesalers and retailers.

Small groups of people make our trims from home, which allows them to be there for their children.

Environmental Conscience

► Recycled materials are used to stuff our soft toys.

► Carbon Footprint: Printing and Embroidery work is allocated to Durban's local companies.

► Recycled cartons are used to pack clothing in.